Union Minister Dr Jitendra Singh Unveils Dedicated Website to Boost Coastal Cleanup Campaign; Launches the Vasuki campaign logo
Union Minister Dr. Jitendra Singh, Ministry of Earth Sciences (MoES) has launched a dedicated website (www.swachhsagar.org) to support the pursuit “Swach Sagar Surakshit Sagar/Clean Coast Safe Sea 2022 campaign—a 75-day citizen campaign to improve the health of the oceans through collaborative action.
- With the largest number of participants, it is the first of its kind and the longest-running coastal cleanup campaign in the world.
- This campaign aims to create mass behavior change among the general public by raising awareness of how the use of plastic is killing our marine life.
He also launched the “Vasuki” campaign logowhich is dedicated to Indian youth, who, like school children, wish to participate in coastal and beach clean-up activities.
“Swach Sagar Surakshit Sagar/Clean Coast Safe Sea 2022 Campaign
I.As part of the “Swachh Sagar Surakshit Sagar/Clean Coast Safe Sea” 2022 campaign, the MoES has launched a Coastal Cleansing Campaign with the aim of cleaning up 75 beaches across India in 75 days.
ii.The initiative started on July 3, 2022 and will end with the largest beach cleanup event on September 17, 2022, also known as International Coastal Cleanup Day 2022, covering 75 beaches over 7,500 km ( kilometers) of Indian coastline.
- The world observes “International Coastal Cleanup Day” on the third Saturday in September each year. In 2022, it falls on September 17.
iii.Objective: Collect scientific data and knowledge on marine debris in a number of matrices, including beaches, sediments and coastal waters.
iv.It has 3 strategic goals that focus on behavior change to reform society and protect the environment. The 3 objectives of the campaign are to
- Consume responsibly
- Sort waste at home
- Dispose responsibly
v.Apart from the MoES (the nodal ministry), other government agencies involved in this campaign are the Ministry of Environment, Forestry and Climate Change (MoEFCC), Ministry of Education, Ministry of Ports, Shipping and Waterways, Ministry of Jal Shakti, Ministry of Fisheries and Livestock, National Service Scheme (NSS), Indian Coast Guard (ICG), National Disaster Management Authority (NDMA), Seema Jagran Manch, SFD, Akhil Bharatiya Vidyarthi Parishad (ABVP), Paryavaran Sanrakshan Gatividhi (PSG).
vi.The “Eco Mitram“ A mobile app has been launched to raise awareness of the campaign and encourage the general public to volunteer for beach cleanup activities on September 17, 2022.
- In India, September 17, 2022 – which also happens to be Prime Minister Narendra Modi’s birthday – is celebrated as “Sewa Divas”.
- The Indian Ocean is the only ocean named after a country, i.e. India.
I.The 2022 event coincides with the 75th anniversary of India’s independence, and the coastal cleanup effort will be carried out on 75 beaches across India, with 75 volunteers for every kilometer of coastline.
ii.As a signatory of the “Clean Seas” campaign of the United Nations Environment Program (UNEP), India has taken this approach to help efforts to reduce pollution from both onshore and offshore operations.
- This measure is in line with Sustainable Development Goal (SDG) 14 and Target 14.1, which aim to “prevent and significantly reduce marine pollution of all kinds, in particular from land-based activities, including marine debris”. and nutrient pollution” by 2025.
Key Campaign Highlights
I.The ongoing All-India Coastal Cleanup Campaign is based on a whole-of-government strategy, with the active participation of various ministries and departments.
- It was overwhelmingly welcomed by public figures, celebrities, students, and people from all walks of life.
ii.The first 20 days of the campaign saw the removal of more than 200 tonnes of waste, mostly single-use plastic, from the seashores.
- More than 52,000 volunteers from 24 states have already signed up for the awareness campaign.
Union Minister bhupender Yadav participates in Swachh Sagar, Surakshit Sagar Campaign at UT Pondicherry
On 27 August 2022, Union Minister Bhupender Yadav, MoEFCC led the beach clean-up and awareness campaign alongside the Lieutenant Governor of Union Territory (UT) of Pondicherry, Dr. Tamilisai Soundararajan, and Chief Minister (CM) N. Rangaswamy.
- The campaign at beach promenade was commemorated by school children and beachgoers making a pledge in English and Tamil titled “I’m saving my beach.”
- The dignitaries launched a march with 100 schoolchildren, cyclists and a float titled “Connect with the ocean.”
Initiative of MoEFCC to certify Indian beaches
I.The MoEFCC has launched a scheme to accredit Indian beaches across the country with the ‘Blue Flag’. This certification is awarded by the “Foundation for Environment Education, Denmark”, a global organization, and is based on 33 strict guidelines divided into 4 main categories:
- Environmental education and information
- Bathing water quality
- Environmental Management & Conservation &
- Security and services at the beach
ii.The “Blue Flag” beach is a model of ecotourism which strives to give visitors and bathers access to amenities, facilities, a safe and healthy environment, clean and safe bathing water and long-term eco-development of the region.
- Eden Beach in Pondicherry has been recognized as a Blue Flag beach since September 2020 and is among the top eight beaches in the category.
Recent Related News:
Union Minister Dr Jitendra Singh, Minister of State (Independent Charge) for Ministries of Science and Technology and Earth Sciences attended the “United Nations Ocean Conference 2022” in Lisbon, Portugal. During the conference, he delivered the keynote address on the theme “Scaling up ocean action based on science and innovation for the implementation of Goal 14: review, partnerships and solutions”.
About the Ministry of Environment, Forests and Climate Change (MoEFCC):
Union Minister – Bhupender Yadav (Rajya Sabha – Rajasthan)
Minister of State (MoS) –Ashwini Kumar Choubey