Twitter launches new NFT profile picture display option for Twitter Blue followers

It’s been in testing for a few months, and now Twitter is rolling out its NFT profile view option, but only for Twitter Blue followers in iOS in the initial phase.

As the video shows, paid Twitter users will now be able to show their NFTs in a more certifiable way, with images directly linked to ownership data on OpenSea. It could also limit unauthorized use of NFTs, as people who don’t own the image won’t get the new hexagonal logo or additional linking options.

As Twitter explains:

Twitter is where people go to talk about things that interest them, and often where people have their first experience with crypto and NFTs. We are now seeing people using NFTs as a form of identity and self-expression, and as a way to join the thriving community and increasingly active conversation on Twitter. This new feature gives Twitter users a seamless and user-friendly way to verify their NFT ownership by allowing them to directly connect their crypto wallets to Twitter and select an NFT from their collection as their new profile picture.

Twitter Blue followers will see the new option in their profile picture settings, which will guide them through the linking process for their NFTs.

As you can see here, you are connecting your crypto wallet, which is linked to your NFT collection, establishing a direct pipeline between your image and ownership information.

This then changes your profile picture to the new hex shape (note: you will also have a hex profile in Twitter Spaces chats), which, when typed, provides profile visitors with more information about the displayed image.

Twitter NFT display

As noted, Twitter has been working on the new screen for some time, so it’s no surprise to see the feature go live, especially given the popularity of NFT profile pictures in the app. Indeed, with total NFT sales reaching $24.9 billion in 2021, up from just $94.9 million in 2020, the market is exploding and it has become quite common to see various colorful digital personas taking over your Twitter feed, even celebrities joining Bored Apes, CryptoPunks, cats, aliens and more.

But it’s interesting to see this added as a Twitter Blue exclusive. Twitter launched its US$2.99 ​​per month subscription offer in the United States in November, in addition to Canada, New Zealand and Australia, which provides access to a range of add-on features such as the cancellation of tweets, new color themes, articles without advertising. .

Blue’s initial bid, it’s safe to say, wasn’t a huge success. But leveraging the popularity of NFTs could be a masterstroke for the option, as you can bet people who spend thousands on JPG images also have enough disposable income to shell out a few extra bucks to view these graphics in this new format.

Of course, this also limits the liability aspect, because even if not all users can access Twitter Blue and not everyone will pay for the add-on features, there will still be many NFT profiles that do not have the new hexagonal frame. Ideally, all NFT owners would use the hex option, which would make it easier to catch those abusing content they don’t own, but that won’t be possible yet, reducing the impact at this point. respect.

Still, it’s a good way to boost interest in Twitter Blue, and it’ll be interesting to see if Twitter continues to roll out new features like this as Blue exclusives, which could make for a major stream. additional revenue for the business.

It should also be noted that Twitter does not need many users to log into Twitter Blue to make it successful. Based on his current number of users, even if only 1% of Twitter users sign up and commit to paying this monthly fee, that would still equate to more than $6 million per month (+$18 million per quarter).

You can bet over 1% of Twitter users are passionate about NFTs, and with Meta also looking to enter the NFT market, it’s a good time for Twitter to step up and take a bigger push into the game. NFT space.

Whether you like them or not, NFTs look poised to play a bigger role in the next stage of digital connection, with widespread NFT usage beyond profile pictures potentially facilitating a wider exchange of digital goods.

Although a problem with Twitter’s process may be its reliance on OpenSea, with a recent platform outage essentially eliminating Twitter’s NFT option as well.

This highlights a problem with what is theoretically a decentralized market, where people are not – again, theoretically – dependent on a single platform.

It looks like we still have some way to go on that front, but even so, it’s likely to prove to be a popular option, which will entice more users to sign up for Blue.

NOTE: Twitter has clarified That the new NFT profile view option will eventually come to all users, but it starts in Twitter Blue’s “Labs” element, where Twitter gives subscribers access to experimental features.

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