This might be our favorite brand change of the year
We often cover clever, witty or striking brand changes. More rarely there is one that is truly beautiful – and the Royal Horticultural Society’s new rebrand totally is. We want to immediately hang a series of posters on our wall.
Based on botanical illustrations from the RHS Archive, the lavish artwork was created by illustrator Paul ‘Dessy’ Desmond and is incorporated into an advertising strategy titled We Speak Plant. It’s so good it might head straight to our list of the best poster designs.
London agency Design Bridge (opens in a new tab) led the project, in collaboration with the advertising agency Wunderman-Thompson (opens in a new tab)and HRH (opens in a new tab) himself. Based on ‘the boundless wonder of growth’, the rebrand was intended to bring consistency to the RHS brand to enable it to stand proudly alongside other British heritage brands.
You can’t help but gaze at the layers of rich colors, which skillfully intertwine with areas of shadow and light. The illustrations are both classic and eye-catching and are based on the new typography, made up of a variety of fonts, created by Rob Clarke (inspired by plant labels). A clever use of motion design (below) encapsulates the ever-changing nature of… well, nature, and the life and growth found in a garden.
The intricate RHS rebranding is a resounding success, proving just how stunning artwork can be used in an ad campaign (without even a whiff of flat design – hooray). It’s safe to say that it couldn’t be more different from the other design story of the day – Kanye does Maccy D’s, which is both confusing and boring in equal measure.