The story behind the burgundy and green Avs logo that never existed
DENVER — The Colorado Avalanche have a shot at winning a third Stanley Cup in their series with the Tampa Bay Lightning — a chance for the burgundy and blue to be immortalized for a third time in the annals of hockey history. .
But this color combination — a “steady, clean look,” as uniform critic and author Todd Radom put it in an interview with Denver7 — kind of happened by accident.
And they have a 1995 color printer to thank for that.
As Radom recounts, an NHL designer was working with forest green as a secondary color for the Avalanche after they moved from Quebec. It was meant to “reflect the Colorado exterior” alongside burgundy, Radom said (sound familiar?).
Well, the printer they used to print these designs and present them to NHL commissioner Gary Bettman wasn’t quite up to scratch, and the forest green came out as a more subdued blue color .
“Basically, it’s the same understated blue the team still wears a quarter of a century later,” Radom said.
The green Avs logo that never was: how a faulty printer could be to thank for the classic burgundy and blue
Bettman, ultimately, liked muted blue. Just like the owner of the team, COMSAT.
The ownership group wanted a form of red and blue to coincide with the Denver Nuggets’ navy and red jerseys and the soon-to-be-built Pepsi Center logo.
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“This is a visual identity that, due to the haste with which it was conceived, had multiple parents,” Radom said. “There were multiple design teams creating this thing simultaneously.”
“The look was unveiled in August 1995. They [had to] advance the goods [because] it was just a few months before the team took to the ice.
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