Starbucks’ original NSFW logo shocks coffee lovers

STARBUCKS is known for its delicious coffee and eye-catching logo, but it didn’t quite start out that way.

While the taste of its coffee and teas has been consistent, the company made various changes to its logo over the years before settling on the simple, minimalist look it has today.

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Starbucks is easily identifiable by the green coloring on its logo and inside storesCredit: Getty
Some customers may be surprised by the logos that preceded today's.

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Some customers may be surprised by the logos that preceded today’s.Credit: Getty

The Starbucks logo was originally a coffee-brown colored design that featured a fully visible two-tailed mermaid.

She gripped her tail in both hands and the words coffee, tea and spices were twirled around the company name so customers were aware of product offerings, Tailor Brands reported.

Howard Schultz bought the company in 1987 and the logo underwent its first makeover.

The mermaid got a makeover that allowed her crown to remain but covered her breasts with her hair, apparently taking inspiration from the Port of Seattle.

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It was during this time that the color of the logo was changed from maroon to Kelly green with a black background placed behind the siren.

It also dropped the phrases tea and spice, replacing them with the Starbucks Coffee wordmark with two stars connecting the words.

Five years later, in 1992, the mermaid was enlarged for a more personal, up-close look.

The updated logo hid the mermaid’s navy and only showed part of her tail.

The font also received an updated and more professional appearance, which remains in the current logo.

Starbucks was looking to completely rebrand in 2008, but that was short-lived as the latest logo drew criticism from customers.

The 2008 logo was a reimagining of the 1971 version, with a color change from brown to black.

By this time, Starbucks’ green brand image had already won the hearts of the general public, and customers apparently refused to accept anything else.

By 2011, the biggest coffee chain had removed all famous graphic components from the logo, such as the wordmark, stars and outer ring, focusing entirely on the mermaid, which was enlarged and redesigned.

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The company opted for an all-green logo, ditching the black background of previous years.

The US Sun has contacted Starbucks for comment.

Original Starbucks logo from 1971

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Original Starbucks logo from 1971
Starbucks' first logo change was made by new owner Howard Schultz in 1987

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Starbucks’ first logo change was made by new owner Howard Schultz in 1987
Starbucks started using this logo in 1992

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Starbucks started using this logo in 1992
Starbucks tried to change its logo in 2008, but customers didn't respond well

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Starbucks tried to change its logo in 2008, but customers didn’t respond well
The current Starbucks logo is a simplified version of those that preceded it.

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The current Starbucks logo is a simplified version of those that preceded it.Credit: Starbucks

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