Soda Folk accuses Brewdog of “attempting to imitate” her look

Soda Folk MD Simon Waterfall took to social media to accuse Brewdog of “attempting to impersonate” the craft soft drink’s logo, design and branding.

The rising soft drinks company had a ‘playful pop’ over what it believed to be plagiarism by craft beer brewer BrewDog in a LinkedIn post that later went viral.

According to Soda Folk, more than 28,000 readers on Linkedin and hundreds of retail and food and beverage professionals reacted to the company’s belief that BrewDog copied the look of the craft soft drink. .

Emerging drinks brand Soda Folk was launched in the UK market last year and is on sale online at Ocado and Amazon and in select Sainsbury’s stores, as well as Holland & Barrett and a number of restaurant chains.

As he’s no stranger to controversy, this isn’t the first time BrewDog has been accused of copying other brands.

In early 2019, it took a brand agency’s Punk AF designs to result in a public spat, while later that year she was accused of using fake interviews hiring for free branding and marketing ideas.

Read more: BrewDog enters the soft drink market

Soda Folk’s post began: “Yo BrewDog, we’re flattered, really, we are – but you could have just told us you were a fan of our design rather than trying to impersonate us 🤷

“And thank you for embracing our ‘Good Soda that celebrates Good Folk doing Good Deeds’ ethos that we’ve had since our launch to create your ‘tastes good and feels good’ tagline. 👀

“We get it: imitation is the sincerest form of flattery. And as the UK’s fastest growing craft soda, we know we’re the soft drink worth imitating.

Soda Folk later faked an image of Simon Waterfall to look like Brewdog MD James Watt, but many comments on the post struggled to see the similarities between the two brands.

Huntly Gordon, said: “While I’d like another reason to stick it to BrewDog, I can’t see it.”

BrewDog has been approached for comment.

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