Riot Games unveils new logo and launches media site
League of Legends and VALORANT Developer Riot Games unveiled a new logo and a new media site.
The new visual identity will be followed by a broader overhaul of the Riot Games brand that will roll out to all assets in 2022.
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Riot Games’ new press site will host both company news and information, as well as updates on the developer’s lineup of titles.
The new logo itself is very similar to the previous one, with the most noticeable change being its font. This is the developer’s second logo change in three years. — Riot has made substantial changes to the original logo in 2019.
Riot Games explained the thinking behind the redesign in a statement: “As Riot enters its second decade, we felt the time was right to update and expand Riot Games’ visual system to set us up for long-term success. term.
“The logo change is the result of building a more cohesive visual system, including creating additional unique elements (like typography) that will help players recognize us more easily where we show up.”
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Over the past few months, Riot Games has announced a series of major announcements for its games. The company provided a update on his yet-to-be-named next fighting game project. Additionally, Riot Games revealed updates to its Wild Rift and VALORANT competitive ecosystems.
Esports Insider says: Riot Games’ new logo isn’t that different from the old version. Above all, it retains the first icon that was part of Riot’s identity since the company’s early days. The new logo will be followed by a rebranding effort expected to take place in 2022, but it’s still unclear if the rebranding will affect Riot IP’s existing logos.