PSG teams up with 3.PARADIS for an extensive capsule collection
Fresh from being linked with Stüssy on a new football shirt, Paris Saint-Germain are back with another new partnership, this time collaborating with haute couture imprint 3.PARADIS on a larger capsule collection.
Highlighted in a lookbook photographed at the Parc des Princes, the extensive collection celebrates the power of sport and is inspired by the duo’s shared values of hope, unity and community.
A prominent flying bird motif features prominently throughout the range, chosen to publicize the work of the Paris Saint-Germain Foundation’s Acting for People with Disabilities programme. The pattern appears on both home and away collaborative jerseys, and as part of a custom P logo on sweatshirts, blacked-out varsity jackets and clean scarves.
Other highlights of the range can be seen in several PSG branded clean knit pieces, a hoodie with a flip over the PSG motto with the text “Ici C’est Paradis” and a leather vest created with an all-over football pattern.
Launching the collection, Emeric Tchatchoua, creative director of 3.PARADIS said:
“When the gentlemen of PSG offered to cooperate on a capsule collection, I automatically thought to open a conversation about the undeniable power of football to create a sense of collective hope, solidarity and aspiration within our society. Unity is one of the fundamental principles of football. It builds the foundation on which the game is played. For some, football may not top the list of all-time favorites, but one cannot deny its power to shape a life, a city, a nation and a world.Being a fan of PSG since birth, collaborating with PSG to spread our message and our common values is an honor and a very humbling experience.
Take a look at the lookbook in the gallery below and find out that the full collab is set to release in March 2022 via Paris Saint-Germain retailers and online via 3.Paradis.com.