Oculus Quest 2 now features the Meta logo, whether fans like it or not
It’s fair to say that Meta’s new Oculus brand isn’t proving very popular with VR headset users. Formerly known as Facebook (you may have heard of it), Meta is doubling down on its new identity by having the Oculus name replaced entirely – and we just got a glimpse of how it could affect the material appearance.
A new Super Bowl ad for the Meta Quest 2 shows the headset with Meta’s logo instead of the Oculus design. But while it’s a subtle change, the blink-and-you-miss-it detail does nothing to appease those opposed to the controversial rebranding. (Haven’t gotten into the VR game yet? Check out the best VR headset deals.)
The ad, titled ‘Old Friends. New Fun’, features abandoned animated animals reconnecting from around the world using the Oculus, sorry, Meta Quest 2. After the split, the group is reunited again inside virtual reality, which is about as dystopian as it sounds.
But eagle-eyed fans have noticed that the previous Oculus branding has been removed from the device entirely and replaced with the Meta “infinite loop” or rubber band or Pringle or whatever. And it went as well as one would expect.
“This suuuuuuuucks”, a user tweet, while another added: “Stop trying to make Meta Quest a reality. It’s not going to happen.” “You’ll never hear the words ‘Meta Quest’ come out of my mouth,” commented another, echoing thousands of others who also refused to embrace the new branding. “I call it an oculus until the day I die.”
While this isn’t an earth-shattering product overhaul, it’s what the change represents that seems to have angered many users. Those who bought the Oculus brand aren’t happy to see it now named after the owner of one of the most controversial tech platforms of our time.
Indeed, the response to the rebranding was so strong that Meta felt compelled to post what you could. almost call an apology earlier this month. “We hear you,” the company tweeted the same day. “We all have a strong connection to the Oculus brand, and this was a very difficult decision to make. While we rebrand the hardware, Oculus will continue to be an integral part of our DNA and will live on in things like software and development tools.
Still, despite the branding controversy, the Oculus Quest (yes, we’ll keep calling it for now) is getting better and better. This Christmas was the best of the product in terms of sales, and if rumors are to be believed, the Oculus Quest Pro already sounds pretty amazing. If you want to see what all the fuss is about, check out today’s best Quest 2 deals below.