Move over ‘Dixie State’, Utah Tech has arrived – St George News
Merchandise and apparel featuring the new logos will be available to students and community members at the campus store starting May 16 | Photo courtesy of Dixie State University, St. George News
ST. GEORGE- Just in time for the start of the summer semester, Dixie State University began updating signs, websites, merchandise and more to incorporate new logos released ahead of the July 1 transition to Utah. Tech University.
The new institutional logo features the words “Utah Tech” in blue and red, bisected horizontally above “University” in smaller type. According to documents provided by the university, the color scheme of the new logo represents the red rocks and blue skies of southern Utah.
Additionally, the shape of Utah is visible in the negative space of the “U”. This new logo replaces the “DSU” made up of red bluffs which also paid homage to regional specificities.
Community members will likely notice the change for the first time Monday, as signs on campus buildings like Greater Zion Stadium, the Human Performance Center and other structures around St. George are updated. The university’s new homepage is also live, and the campus bookstore is already stocking apparel and other merchandise displaying the new logos.
As to why university administrators chose to initiate the rebranding now, President Richard “Biff” Williams said it would be helpful to get a head start and make the transition less confusing for students. students.
“Because of the schedule to do it, it’s almost an impossible task,” Williams said. “We knew it would take the whole summer to get it all done so we decided to go a week or two into it and then we’ll hit it hard and rebrand the university so that almost everything is done, geared towards the future. forward or outward. -face, by August when they (students) return.
Students will be on campus during the summer semester, and incoming freshmen are expected to visit briefly for new student orientation beginning June 1. the fall.
Some members of the student body have already seen the new logos as part of the university’s efforts to gauge public opinion of the proposed designs. In fact, more than 600 people representing various interest groups – students, graduates, professors, etc. – weighed in during the logo design process.
Jordan Sharp, vice president of marketing and communications, said the university considered 27 logo designs in total, 22 of which were submitted by local students, faculty and designers.
Acknowledging the controversy surrounding the rebranding process, Sharp said he is optimistic the overall response will be positive and the rebranding will be well received by local residents and students.
“It’s not our name change, and it’s been difficult every time,” he said. “The brand of a university is more than just a name, a color or a logo: it really is part of who we are. We know change is hard…and at the end of the day, we’re here for the students, we’re here for the community despite all personal preferences.
Despite vocal opposition to the name change, Sharp said there was one question dominating social media surveys directed at the university: When can alumni graduate with the new name?
These requests will be met through the university’s website, once the last batch of graduates graduates in mid-summer.
Changes to other branded materials on campus and across the region will follow Monday’s announcement. For example, the large capital “D”s around campus will be replaced with corresponding “UT” structures, while the Trailblazer bison statues around town will slowly replace references to Dixie State or DSU with the new name and acronym.
The university has tried to find creative ways to reuse some materials, including sign lettering, and reduce waste in the process, even finding a new home for the “D’s” (painted blue) at school Dixie high school, Sharp said.
The renaming process was initiated in July 2020 when Dixie State announced that it would begin collecting information on the impacts of the university’s name. After nearly two years of investigation, public comment and voting, the The Utah Legislature approved the name “Utah Tech University” replacing Dixie State in its November 2021 session.
Informed by thousands of survey responses, public comments and focus group suggestions, this latest name change certainly surpasses all of its predecessors in scope, Williams said. This data, and the deliberations that followed, really set the latest name change apart from similar efforts in the university’s past, he added.
“Other times we based it on popularity or what made us feel good,” Williams said. “This time we really looked at what is in the best interests of students and how that is going to affect students. We made sure it wasn’t just about the here and now, but also about the future.
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