Locals horrified by Barnstaple’s new £7,000 ‘rubbish’ logo

The town of Barnstaple in north Devon has a new £7,000 logo – and it looks like residents are nothing but impressed with the design.

Yesterday (3 March), Devon Live announced that North Devon Council had launched the new logo as part of Barnstaple’s £20million rejuvenation project.

The logo, featuring a map of Barnstaple town centre, was designed by local marketing firm Boom Boom Media and cost £7,000.

Read more here: Barnstaple has a new £7,000 logo

And, after Devon Live shared the news of the logo, residents were quick to show their disbelief at the design, with a number of people calling it a “waste of money” and childish.

In a Facebook comment responding to the post, one person wrote: “£7,000!!! A child could do better than that.”

Another added: ‘Who designed it, a 5 year old?



The new Barnstaple logo

While another person said, “Loading cr*p. A two year old could have done it for a free Farley’s Rusk.”

Another unimpressed reader added, “Jeez, I’m asking too little. I’m a professional designer over 30 and I would never feature something like this, let alone charge almost £7,000. And the joke is that I and others paid for this in our local taxes.”

“What an absolute waste of money,” said another. A simple, FREE graphic designer app on the iPhone would have done a much better job! Someone got their back pocket stuffed for this trash!!!!!!”

However, despite a lot of negativity, one person showed their appreciation for the new logo.

One person wrote: ‘Love this. Funded perhaps by the Future High Streets Fund grant rather than council tax? This is a graphic representation of the project linking the sad Bear Street parking conundrum and Queen Street to the rest of the city. Good for Barnie.”

What is the new branding for?

The brand is currently being used for the Market Quarter Scheme, which aims to create a new heart in the city centre.

The program currently includes four projects in the city, which will see refurbishments at Barnstaple Pannier Market, Butchers Row and Cross Street, Boutport Street and Queen Street Access.

A spokesperson for North Devon Council said: “We have worked closely with local stakeholders to design a brand that encapsulates the ambitions of the project, the enthusiasm people feel about it and the kind of town that Barnstaple will become.

“Working with local marketing company Boom Boom Media, we developed concepts based on stakeholder feedback to develop a brand for the wider Barnstaple Vision work and Market Quarter workflow.”

“All concepts were well received, but there was a clear favorite and, with some adjustments, the final concept was then worked out and approved.”



Artist's impression of the transformation of Butchers Row in Barnstaple
Artist’s impression of the transformation of Butchers Row in Barnstaple

They added: “North Devon Council is investing over £20m in the town center with the Future High Streets Fund project (£11m) and the recent purchase of Green Lanes shopping center (£10m). pound sterling).

“We need a strong, recognizable brand that represents the exciting times ahead for the town center – a brand that engages everyone with an interest in the future regeneration and development of Barnstaple. That’s why we have included local stakeholders in the design of the brand and used a popular, local design company with links to many local businesses to help us develop it.

“It means we’ve been able to develop a brand that reflects the thoughts and feelings of the wider community. Overall the branding work cost £7,000 which we think is excellent value for money. -award for creating an enduring brand that will help us communicate this major investment in the future regeneration of Barnstaple.”

For more information on ongoing projects under Barnstaple’s Streets Ahead program, visit their website

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