FIGC unveils new logo design
The Italian Football Federation (FIGC) has unveiled its new logo, including the four stars to show the World Cup trophies won by the Azzurri.
The logo was presented today and designed by Italia Independent, a creative agency chaired by Lapo Elkann, cousin of Juventus president Andrea Agnelli.
The overhaul was requested by FIGC chief Gabriele Gravina, who wanted it to reflect the “innovation process” that Italian football has started.
Following in the footsteps of nations like Belgium, Germany and Spain, this allows the Federation to have a logo different from that of the national team, separating them in the minds.
“As an Italian there is nothing that can make me more proud than designing the FIGC logo,” said Elkann.
The logo is nevertheless blue in its background, reflecting the Azzurri jersey, with the colors of the tricolor above and below the FIGC lettering.
The four stars represent the four World Cup trophies won by Italy.
It was a very successful summer for La Nazionale, who won their second European Championship, winning the UEFA EURO 2020 trophy after the 1968 edition.
La Figc svela il nuovo logo istituzionale disegnato dalla Independent Ideas di Lapo Elkann https://t.co/AxlhNhs8zD pic.twitter.com/EMhvFEYFR0
– Calcio and Finanza (@CalcioFinanza) October 4, 2021