This morning, social media giant Facebook unveiled a major rebranding, changing its corporate name to Meta. It also unveiled an all-new infinity-shaped logo, which is a far cry from the previous company logo, which was an all-caps wordmark (see below) – not to be confused with the “f logo”. “app that we’re all so used to seeing.
Facebook doesn’t seem to have aimed for familiarity here, with Meta – short for metaverse – representing an online virtual world, where users can do, well, just about anything (see our article on what the metaverse is if everything feels little meta to manage). The new identity will not affect the company‘s individual platforms at this stage: Facebook, Instagram and WhatsApp.
There’s already a lot of talk about the new name and identity online, and so far it doesn’t look like it’s going to win any awards for logo design anytime soon. In fact, some of the comparisons to, uh, certain body parts that we encountered this morning have already made it the only thing or things we can see …
Bruh the new Facebook logo looks like testicles pic.twitter.com/IahAcNBz7d28 October 2021
The new Facebook logo looks like lungs. Lung book? #Metaverse pic.twitter.com/6sS9RX3mLp28 October 2021
#Facebook is now #Meta ‘Our new logo is elastic because our morality is elastic. Oh, and we’re spreading the truth. pic.twitter.com/Sj7vlcwZhUOctober 29, 2021
this new facebook logo made the senses of my brand vibrate pic.twitter.com/dqHXrjjIbQOctober 29, 2021
The jury is out for us right now on the new identity, and, knowing little about the design process and the thinking behind it, we’ll reserve our judgment. For the moment. Surely it can’t be as bad as the terrible new McDonald’s logo, can it?
What we’ll say is that the reveal appears to be quite timely, with the company needing all the distractions it can get from the negative stories currently being leaked by ex-employee Frances Haugen. Although, based on feedback online so far, it’s not exactly having the desired effect just yet.
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