eBay Reports Second-Hand Shopping Boom With Juicy Couture Sweatpants Among Top Sought-after Items
The second-hand month of September may be coming to an end, but according to a report from eBay UK, the enduring habit of buying second-hand clothes, which was nurtured during the pandemic, is going nowhere. The retailer announced that the equivalent weight of 1,404 fashionable double-decker buses had been saved from landfill so far this year thanks to second-hand sales. That’s 28 million pre-loved fashion items that have gone to a new home. Around the same time last year, FashionUnited reported that the equivalent weight of 900 double-decker buses had been saved from the landfill, amounting to an additional 500 buses crammed with clothes. So far in 2021, 17,771 tonnes of clothing has been saved from landfill thanks to eBay sales, while since 2018 sales of pre-liked items have increased by 29%.
Other data from eBay UK indicates that a permanent shift towards saving has occurred as the pandemic continues to drive more conscious buying behavior. More than four second-hand items have been sold every second so far in 2021, and during the UK’s lockdown earlier in the year there has been a 32% increase in second-hand sales as thrifty Britons were looking to declutter and earn extra money.
EBay’s mission to encourage consumers to continue buying and selling second-hand items, thereby maintaining the circulation of fashion items and helping to fight the 336,000 tonnes of clothing sent to landfill each year in UK, included second year support for Oxfam’s Second Hand September initiative. Oxfam is a UK-based international charity and eBay is committed to matching all items sold for Oxfam in its pound-for-pound market. Oxfam’s Secondhand September encourages buyers to buy and sell only second-hand items for 30 days or more and the money raised goes to Oxfam’s work to fight global poverty.
EBay UK consumers clear their closets for peace of mind
With the new season approaching and New York Fashion Week just ending, there’s no better time to revisit our closets, help items find new homes, and donate to make room for those new fall essentials, which are now also more likely to be saved. Buying new doesn’t quite have the cachet it once had, and savvy everyday stylists can easily recreate this season’s runway looks with yesterday’s items.
Emma Grant, Head of Preloved at eBay UK, said: “It’s fantastic to see mindful shopping become more traditional and sustainable buying habits extending beyond the pandemic, proving that pre-loved is more. than a simple trend. As the used sales market continues to grow, this year we were able to save even more items from landfill by finding them new homes and extending their life cycle.
Juicy Couture’s 2021 comeback
The report also highlights key themes that illustrate buying trends. Nostalgia led the way when shoppers found solace in ’90s and 2000s styles. Searches for sleeveless jumpers jumped 888% and searches for Juicy Couture tracksuits increased 200%. It makes sense that we thought back to when Britney Spears, Jennifer Lopez, Madonna and Paris Hilton wore sweatpants. de rigueur, the Los Angeles-based velor casual wear brand became ubiquitous around the turn of the millennium as its logoed sweatpants adorned the buttocks of it-girls around the world. 2021 made sweatpants our go-to once again, and consumers were ready to emulate the style of these 2000s icons while staying at home.
Among the most popular brands to buy and sell second-hand on eBay UK in 2021 were Nike, Adidas and Zara, and the most popular items to sell second-hand on eBay are still tops and shirts. This is perhaps not surprising since people are at least partly working from home or have integrated zoom video calling into their daily working life.
Images from eBay UK
Fashion editor Jackie Mallon is also an educator and author of Silk for the Feed Dogs, a novel set in the international fashion industry.