Drake’s Fake Vogue Cover Draws Condé Nast Lawsuit

A tweet featuring a fake Vogue magazine cover created to promote a new album by artists Drake and 21 Savage. Source: Twitter @OVOSound

One of the world’s most popular musicians faked a Vogue magazine cover as part of a joke to promote a new album. Condé Nast — the owner of Vogue — didn’t find it funny.

Driving the news: The publisher is suing rapper Drake and album co-artist 21 Savage, for trademark infringement and infringement on fake issues that were distributed and displayed in various cities.

  • He also cites other aspects of the campaign to promote the fake covers as real, including posters and social media posts.
  • The PR firm that promoted the album, Hiltzik Strategies, is also named in the lawsuit.

Catch up fast: Just as movie stars push their new movies with elaborate press tours, artists do press interviews and appear on magazine covers to promote new music.

  • Yes, but: Drake and 21 Savage didn’t do that. In fact, they only do alleged featuring a fake interview that appears to have been conducted by radio legend Howard Stern, a fake SNL appearance, and a fake Vogue cover.
  • The idea: Roll out their joint album, “Her Loss,” poking fun at the stereotypical way most artists promote their album.

be smart:When the rappers claimed they appeared on NPR’s “Tiny Desk Concert” — complete with a clip of them on a copy set — the outlet playfully debunked it. Stern praised the fake interview.

  • But Conde Nast thinks the campaign extends beyond what can reasonably be considered a harmless joke.

What we mean: A source told Axios that what ultimately prompted Vogue to take legal action was the extent to which the stunt may have caused real consumer confusion.

  • The fake campaign was so extensive, mimicking Vogue’s logo, design and editorial hallmarks on so many different platforms, that it was hard for Vogue to dismiss the entire effort as a single parody campaign.
  • Of particular concern was the fact that Drake and 21 Savage were selling print magazines designed to look like real Vogue magazines to consumers who may not have realized they weren’t paying for Vogue products. authentic.

And after: Conde Nast is asking rappers to remove their social media posts referencing the fake issue and remove all physical postings.

  • They also want to triple whatever the artists profit from the sales of the album and the fake magazine, or $4 million in damages, whichever is greater.

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