Breeders’ Cup unveils its 2023 logo

The Breeders’ Cup, one of the most prestigious international events in thoroughbred racing, today unveiled its official logo for the 2023 Breeders’ Cup World Championships, which begin a year from now. today, November 1. The 2023 event will commemorate the 40th edition of the World Championships and the record 11th time the event has been held in Santa Anita.

New logo design fuses Breeders’ Cup core branding with color and vivid iconography of Santa Anita’s unique track architecture and stunning surroundings in honor of the 40th edition of the World Championships .
“Each year we work to develop a logo for the World Championships that showcases the unique qualities of our host track and reminds fans of the prestigious level of competition they will see at the Breeders’ Cup,” said Justin McDonald. , Marketing Director of the Breeders’ Cup. . “This year’s logo emphasizes the rich history shared between Santa Anita and the Breeders’ Cup as we celebrate our 40th race in front of our loyal Southern California fans.”

Placed in a restrained oval shape and paired with a refined typeface, the 2023 mark reflects the prestige and position of the Breeders’ Cup as one of the greatest thoroughbred horse racing events in the world.

To learn more about the 2023 Breeders’ Cup World Championships and to register for ticket information, fans can visit BreedersCup.com/2023.

The 2022 Breeders’ Cup World Championships begin tomorrow, November 4, at Keeneland Raceway in Lexington, Kentucky. Tickets for Saturday’s Breeders’ Cup are already sold out, but limited tickets for Friday’s World Championship races are still available at BreedersCup.com/tickets, and the event will be broadcast live on NBC, Peacock, USA Network and FanDuel TV.

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