BAMKO rebrands with new logo and website
BAMKO (asi/131431) has a new brand identity.
The Top 40 promotional products distributor has announced that it has undertaken an extensive rebranding that includes a new logo, website, trademarks and brand materials.
“BAMKO has become a much more evolved and sophisticated company over the past few years and we felt it was time our brand reflected who we are today,” said Joshua White, Chief Strategy Officer and General Counsel of the Los Angeles-based company. ASIMedia.
White continued, “The updated brand reflects a sharp, original and dedicated company. We have matured into a company that shapes our own opportunities and sets the tone for employees and customers by speaking and acting on our values with clarity and conviction.
The new logo is centered on a stylized standalone “B”. The website was designed to be more dynamic, showcasing things like new images and case studies. Features will be updated at regular intervals.
It’s all part of a comprehensive branding update that reflects the company BAMKO has already become, White said.
“We will convert this updated brand image through words, actions and images,” White said. “We intend to speak clearly about who we are and what we believe in. We will act consistently to reflect this brand image. We will use specific imagery, color tones and brand guidelines that reflect the new, more mature BAMKO.
Based on reported 2021 North American promotional product revenue of $215.8 million, BAMKO ranked 11e on Counselor’s most recent list of the industry’s top distributors.