A new business takes off in the first year – Albert Lea Tribune
Visit with Jason and Jenn Schreiber of 10,000 Custom Designs by Jason in Ellendale for just a few minutes, and you’ll quickly learn that the options are limitless for the new business that started last year.
The company – which offers embroidery, direct-to-garment printing, screen printing, custom logo design and laser engraving and cutting – is already making a name for itself in the region in just a few time.
“The Custom Designs name is really at the heart of the business because almost everything we do is custom,” said Jason Schreiber. “If you’re looking for something that everyone else has, we don’t.”
The business started amid the COVID-19 pandemic when the Schreibers said they were forced to work from home during the shutdown.
Jason Schreiber said he and Jenn had a long-distance relationship — he had lived in the Albert Lea and Glenville areas for over 30 years, and she was in the Shakopee area. They had both been previously married and had eight children together.
When the pandemic started, they said it seemed like a good opportunity to move in together because at that time it looked like the pandemic was going to be endless and they would still have to work from home.
They both sold their homes and together bought new accommodation in June 2020 in rural Ellendale. In February 2021, they were married in their kitchen by one of their children.
Jason Schreiber said in June 2021 that the company he worked for had downsized and he lost his job.
At the same time, he and his wife were talking to a local embroidery business about buying their business with the intention of setting it up in a remodeled shop on their property. They added an HVAC system, windows, insulation, LED lights and redone the store’s floors, and the company backed out at the last minute, he said.
“We had invested thousands of dollars in the studio…” he said. “We took the weekend to think about it, and we said to ourselves that we had invested all this money, so we might as well start.”
Their business, 10,000 Custom Designs by Jason, officially launched in September 2021, although it relaunched an Etsy shop earlier under a different name, BirchwoodCreative.
He said that in 2019 he bought a laser cutting machine and enjoys designing and creating things. They bought a second laser from one of his wife’s friends with the Etsy shop in early summer 2021, then closed the shop for a while before relaunching it.
The shop offers four different sizes of cake toppers made from premium birch wood purchased from Root River Hardwoods, which they sell across the United States. It also sells table numbers, favors and tags, custom signs, and other event decor.
He said the machine is very complex and can engrave or cut up to the thickness of a human hair.
Along with cake toppers, their other wedding supplies are also popular, including table numbers and unit signs. They also do a lot of wedding gifts, such as personalized wooden or slate cutting boards, and make gifts for groomsmen and bridesmaids, such as personalized knives and wooden coat hangers.
Ornaments are also popular.
He said they can engrave on any type of wood and can also mark on metal.
Jason Schreiber said he knew there was a need for quick, easy and less expensive screen printing, so they thought there was an opportunity for direct-to-garment printing on T-shirts and sweatshirts. They also have a partner who does screen printing for large orders. The design on the garment can be something that customers submit, or it can also be created.
Some of the other things they make include embroidered Richardson 112 caps, patches, stickers, and wood veneer stamps, among others. He may also sell a digital file to another laser company.
“We’ve been lucky to have local support – people who find things they like and want something similar but they don’t want to buy it from random people,” he said. declared. “They want to buy it from people they know or someone around.”
Their biggest challenge at this point has been the shortage of supplies, but they continue to work through those issues.
“The biggest part of the business that I love is the design,” he said.
He said the company could turn things around in less than a week depending on the availability of materials.
The company can be found online at 10000customdesigns.com.