WS Street School unveils new website, new logo and expansion plans
The rue Winston-Salem school is pleased to announce several major plans for the coming year. Thanks to a grant received from the Winston-Salem Foundation, the Street School worked with Airtype (www.airtype.com) to develop a new website, new logo and branding campaign. The school unveiled the new site, marketing materials and social media updates on August 3. The street school also recently received a grant from the Kate B. Reynolds Charitable Trust to help improve the lives of local high school students and young adults by providing opportunities to graduate and learn the tools they need to succeed. future. The two-year grant will allow Street School to expand the service capacity of its online adult and high school programs by 30%. This growth will begin this year, with the first day of school being August 16. While adhering to CDC recommendations and Governor Cooper’s guidelines, the school plans to operate at full capacity.
For the Street School, the time had come to embark on both branding and expansion projects. The transition to green as the main school color represents a new approach for the program.
“Green signifies growth, momentum, positivity and renewal, all aspects of life that many of our students missed,” said Mike Foster, Executive Director of Winston-Salem Street School. Foster added, “Airtype has really guided us in developing a new look that we think will resonate with our students. ”
Winston-Salem Street School is a private, non-profit school that caters to Forsyth County high school students who have not been successful in the public school environment. The reasons are many: behavioral, mental health and anxiety, bullying, becoming teen parents, poverty, broken homes and families, among others. This population of students is welcomed into the Street School and is offered a second chance to graduate from high school and a “path of hope” to a better future. Since 2004, more than 250 students have not only graduated from Street School, but have also received food and basic necessities support, counseling, legal support and help preparing for life. after high school, for example by continuing their studies and professional skills.
For more information on this project, to find out more about The Street School or to see how you can get involved, call 336-721-1110 or visit www.wsstreetschool.org.