What you need to know to start working as a freelance and tips on how to get there
PHOTOGRAPH BY SHANNON MAY POWELL
WORDS FROM GENEVIEVE PHELAN
Maybe your full-time workload is on the brink, or you are deeply in love with a creative field that you want to explore on your own. Maybe self-reliance is important to you, and there’s an insidious feeling of restlessness that you just can’t resist anymore.
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If freelancing is on your radar but you haven’t a clue how to get a budding idea off the ground, we’ve partnered up with a global network of freelancers. Fifth to unbox the recipe for success. In a conversation with local and international creative connoisseurs, here are some things to consider when setting independent wheels in motion.
When using Fiverr, you have the ability to work with people from all over the world. Take a job in Country A and seek out the expertise of a freelance writer in Country B. Although we are exceptionally connected in the Australian creative community, we often overlook or overlook talent across the way. In an age when the world is physically torn apart, this kind of skills cross-pollination can sustain talent far away and add a point of difference for local brands.
A foreign freelance writer who does brushstrokes in both hemispheres is Sailorlun, a Ukrainian illustrator. The woman behind Fiverr’s popular profile is Veronica. With clients from countries spanning France, the United States and more, Veronica has a knack for networking at scale. Here, she gives her tips for creating a memorable and multi-faceted profile.
“I think one of the most important rules is to respond to messages as quickly as possible because the market is very crowded and procrastination can cost an order. I always try to give a little more than the customer expects, more color options or a few extra details, I think that’s always nice for my customers, ”says Veronica.
Veronica is an advocate for the ease of freelance work platforms like Fiverr, arguing for this middleman ability to reduce the client-seeking part of the concert culture.
“It’s great that you don’t have to look for clients and that great people come to you and that you can just focus on the job. All you need to do is come up with a clear title and tags that match your services, along with an eye-catching image. Try to be clear about what you can do, but don’t write too much about it. Add extras so that the customer can also customize the order as much as possible.
Tap into the talent you need
In the fashion world, Fiverr has a internal design store, hosting experts in areas such as technical drawing, logo design, styling, photography, model making and 3D clothing design. Perhaps one of the best things we can do in pursuing a healthy freelance career is to engage and learn from the aficionados around us. If you’re stuck on the actual part of creating the folio, asking questions and browsing social media for people who can uplift your branding, writing, or visuals might be the best place to start.
Looking closer to home, Australian model, art writer and curator Sabine McKenna knows how important this online / social presence and folio can be in getting the right attention as a freelance writer.
“I think sharing your work and keeping your channels up to date is important because people see it and think of you when opportunities arise. This means that fewer of you have to go out and raise your hand to get jobs, ”says Sabina. Platforms like Fiverr make it easy for freelancers like Sabina to share their folio, contact details and case studies directly with potential clients.
Don’t fear change and always embrace adaptability
Sabina also implores aspiring freelancers to hone a diverse set of skills. She found that “it’s come a long way,” noticing how rare it is these days to land a job in the creative field that only involves what’s in the role description, thus being versatile and eager. to learn goes a long way.
Melbourne Podcaster and Writer Jasmin wallis echoes Sabina’s message, continually striving to broaden her knowledge of the industry in order to diversify her work. Not only is it important for Jas to keep things fresh and creative, but she realizes the need to adapt to stay relevant and appealing to potential clients.
“Whether it’s the start of our podcast or write with SEO in mind, there is always a new tool for sharing stories. I like to explore many talents and facets of the same industry. Freelancing means there is never a dull moment, ”explains Jasmine.
Never rest on your laurels and continue to nurture your passion
Another Australian creative force is Jess brohier. Jess is an exceptional fashion photographer and founder of the Mecca of visual production Alt — House. Perhaps one of the most essential ingredients to take off in the freelance world is resilience and commitment to your cause. Jess considers passion to be the lifeblood of freelancers in this initial phase and beyond, recognizing how critical it is to be completely passionate about your profession.
When asked if she plans to ever return to a full-time job, Jess responded with a no. “As unpredictable, emotionally draining and stressful as it can be at times, I wouldn’t trade this lifestyle for the world,” she says.
“… When it’s good, it’s really good. I can do what I love on my terms, and freelance work as a creative also earns a decent income if you work hard enough (despite what they told us in school). Maybe it’s like falling in love. When you are completely focused on her, she doesn’t show up. To help with off-peak times, I keep busy and use the time to get creative.
For more expert advice on how to jumpstart your freelance career, head here.