Swansea Building Society changes name with new logo and website
Swansea Construction Company has undergone a brand refresh with an updated logo and a new website as part of its strategy of continued investment and long-term growth.
The refresh comes at a time of unprecedented success for the Swansea-based construction company, as the past 18 months have seen it reach several milestones.
The company has been ranked as the most successful construction company of its size in the whole of the UK and has also been confirmed as the 30th largest construction company in the country with total assets of £ 414million at the end of December 2020.
It also continues to expand from its heartland in South West Wales with several new executive appointments across its various branches in recent months. Its Cowbridge branch also crossed the significant £ 100million mortgage balances milestone and more than 450 mortgage accounts by the end of May 2021.
The new branding aims to strengthen the company’s ethos of empowering individuals and families to achieve their goals of a better and more secure future, based within strong communities.
Swansea Building Society serves its clients – and their communities – by providing flexible and tailored mortgage and savings products that meet individual needs and circumstances.
With its competitive mortgage loan offering and its personal, responsive and sensible approach to lending, its mission is to safely help all of its clients achieve important life goals.
The updated company logo incorporates the founding year of the Swansea Building Society, 1923, as the company looks forward to its next centenary celebrations.
Alun Williams, Managing Director of the Swansea Building Society, said:
“The rebranding exercise and the launch of a new website allowed us to focus on the key company message and goals – that of meeting the needs of our customers and working to create positive results. for individuals, families and communities across Wales.
“Here at Swansea Building Society, we have a determined will, unwavering dedication and a strong belief in the way we do things. This is exemplified by our philosophy of opening, not closing branches and taking the lead in making the changes we want to make.
“This passion for creating a better future for our customers guides our attitude and our approach. As such, we felt the time was right to refresh our message and update our brand as we move towards celebrating 100 years as a customer-centric construction company.