M&M unveils new logo for its SUV portfolio
Mahindra & Mahindra unveiled its new visual identity including a brand new logo that will differentiate its SUV portfolio. The all-new visual identity is aligned with the company’s goal of being sophisticated and authentic SUV makers. The new identity will be communicated through a digital (watch the brand’s film here) and television campaign.
Famous actor Naseeruddin Shah and famous music composers Ehsaan-Loy brought this campaign to life, lending their powerful voices and moving music to the brand’s film.
The complete brand identity was crafted by the Mahindra design team and embodies the willingness to change to accommodate a new world order.
Inspired by the “Explore the Impossible” brand statement, the new logo reflects ambition and the ability to meet new challenges head-on. The new visual identity will be visible throughout the SUV product portfolio, through 1,300 customer (sales) and service points of contact and 823 cities by 2022. The “Road Ahead” logo will be retained for the products of commercial vehicles and the agricultural equipment sector.
Powered by Capital Market – Live News
(This story was not edited by Business Standard staff and is auto-generated from a syndicated feed.)