How to make money on Pinterest
Many businesses are already using Pinterest to indirectly promote their products and services. But Pinterest isn’t just a social media platform. There are also opportunities to earn money directly from the site. For those who want to increase their income online, here is a guide on how to make money on Pinterest.
Can you make money on Pinterest?
There are plenty of opportunities to make money on Pinterest. Does Pinterest pay pinners like YouTube pays some of its video creators? No, but if you use the site intentionally you can still use it to improve your business or personal finances.
Pinterest works by allowing users to create Pins, which are usually images or videos with links to external sites. So if you can take advantage of these links, you can learn how to make money on Pinterest.
8 Ways To Make Money With A Pinterest Account
A successful Pinterest strategy just takes a little planning. First, create a Pinterest business account. Then think about how you will direct other users to your site or some other destination where you can earn income. Here are some options to consider.
1. Become a Pinterest virtual assistant
Pinterest virtual assistants manage accounts for other users. You can create Pins, promote them, and schedule content for brands. If you want to make money as a Pinterest VA, create your own account to show off your abilities. Then market your services on your website or contact your favorite brands to offer your services.
2. Include Affiliate Links in Pins
Pinterest’s affiliate marketing is all about creating Pins that include a direct affiliate link to relevant products or services. When another user clicks on your Pin link, they are taken to a site where they can shop. If they do, you earn a commission on each sale. Sign up as an affiliate with your favorite brands and sprinkle affiliate links with other useful content for your audience.
3. Partnership with brands
You can also partner directly with brands to promote their products or services for shoppable idea pins. This strategy usually requires that you already have a lot of followers and traffic on your Pins. To monetize Pinterest in this way, create prices that you’ll charge brands for unique Pins and other content.
4. Offer Pinterest consulting services
If you have experience building your own successful Pinterest strategy, consider offering Pinterest consulting services to other brands. First of all, you need to demonstrate your ability to promote your own website using the visual search engine. Then market to other Pinterest users who are looking to make money with their Pinterest strategies.
5. Drive traffic to your e-commerce site
If you are selling physical products, Pinterest can be a great way to generate more sales. Create Pins that include photos and links to your products. Then your Pins can increase brand awareness and attract more interested buyers to your site.
6. Drive traffic to your blog
Likewise, bloggers can use Pinterest to generate traffic. It increases blogging income if you use sponsored posts or affiliate links to monetize your site. The more visitors you attract via Pinterest, the more likely you are to run a profitable and successful blog.
7. Sell Pinterest models
Many Pinterest users rely on the site to drive traffic to their online content or products. And certain types of images and design elements are more likely to work well on the site. For example, many eye-catching pins include an image with text on it. Your templates may include the basic format for these images. So your customers can simply insert their own images and titles.
8. Teach Pinterest Marketing
If you’re a Pinterest pro, teach your strategies to other business owners online for a fee. Launch your own site and create an online course with various modules. You can even include it with content on other social media platforms or marketing strategies.
How To Make More Money With Your Pinterest Business Account
Once you’ve figured out how to make money on Pinterest with your own strategy, the job isn’t done. You need to create consistent content and market your Pins regularly. These tips can help you reach more users and thus earn more money.
Find your niche
A targeted Pinterest account is more likely to attract a dedicated audience. For example, you can focus on DIY content, fashion, or home decor. Do some keyword research to find the most relevant terms to include.
Fill out your Pinterest profile
When you create a Pinterest business account, you can create a name, description, and links. These should include relevant keywords and help you attract relevant subscribers. For example, a newbie blogger might describe their blogging journey in the description to attract like-minded bloggers.
Improve Pinterest SEO
Pinterest users often find content through Google or the Pinterest search bar. So include relevant keywords in your profile and every pin description. Browse popular content in your niche for ideas.
Find your target audience
Your target audience can have an impact on how you market to site users. For example, you can tailor the content for professional bloggers, stay-at-home moms, or new owners. Look at your own blog niche or the demographics of your current customers to narrow this down.
Increase your Pinterest followers
Using Pinterest isn’t the same as other social platforms where you just rely on followers for traffic. But the more subscribers you have, the more likely people are to discover your content. Increase the number of subscribers by interacting with other users and linking people to your profile.
Join group councils
Pinterest also offers group boards where multiple Pinterest accounts can upload content. Many of them have a lot of followers because of the consistency of the content. Join some in your niche to increase your reach.
Sign up for an affiliate program
If you want to make money on Pinterest using affiliate marketing, you will need your own unique affiliate link. Sites like Amazon, RewardStyle, and ShareASale invite all online influencers to share their own referral link on Pins.
Pinterest Analytics Research
Once you’ve set up your own Pinterest account, monitor the stats to see what works best. If a certain type of Pin still performs better than others, focus on that style of content in the future.
Launch your own website
Your own website can help you make money through physical or digital products. Or you can monetize through advertisements or affiliate relationship there. And Pinterest is a free tool that can generate traffic.
Promote Pins on other social media sites
If you already have a lot of followers on other social platforms, take advantage of it on Pinterest as well. Regularly log into your account or individual Pins or Boards to increase followers and engagement.
How many followers do you need to make money on Pinterest?
You don’t need a million subscribers to make money on Pinterest. In fact, anyone who includes affiliate links in their Pins or offers products on their own website can make money online using the strategies mentioned earlier. However, the amount you earn can be affected by your followers and engagement. Those with at least a few thousand followers are the most likely to generate affiliate income or have the social capital to associate with brands.