Gmail update will help eliminate phishing once and for all
Gone are the days when cybercriminals used forged logos and similar email addresses to trick unsuspecting users into phishing scams, as Google adds a new security feature to Gmail to make it harder to get it right. e-mail brand identity theft.
While the search giant announced last year that it would begin its Brand Indicators for Message Identification (BIMI) pilot project, in a new blog post the company said it would begin to deploy BIMI support in Gmail in the coming weeks.
For those unfamiliar with it, BIMI is an industry standard that aims to drive the adoption of strong sender authentication for the entire messaging ecosystem. It does this by providing email recipients as well as email security systems with increased confidence in the source of the emails to prevent impersonation attempts.
As part of Google’s deployment of BIMI in Gmail, organizations that authenticate their emails using DMARC will be able to validate ownership of their company logos and securely transmit them to Google. Once these authenticated emails have passed Google’s anti-abuse checks, Gmail will begin displaying an organization’s logo in the service’s avatar slot so users know these emails are coming directly from. ‘a business and not a person pretending to be them.
According to Google, BIMI is designed to be easy for organizations with DMARC already in place and once configured, validated logos will be displayed on emails for their domains and subdomains.
AuthIndicators Working Group Chairman Seth Blank praised Google’s support for BIMI in Gmail, saying:
“Gmail’s support for BIMI is great for email authentication, brand trust and consumer confidence. BIMI empowers organizations to deliver a more immersive messaging experience to their customers, by strengthening email sender authentication across the messaging ecosystem.
In order to take advantage of BIMI, organizations will need to adopt DMARC first before having their logo validated with the Verified Trademark Certificate (VMC). Gmail users, meanwhile, will have nothing to do and will soon see company logos alongside their emails once BIMI support rolls out in the coming weeks.