GM Expands Design Studio In China To Focus On Electric Vehicles And Smart Cars

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General Motors Co announced on Monday that it has expanded its design studio in China, which will focus solely on the development of electric and connected cars and no longer on the design of gasoline-powered vehicles.

The new GM logo is seen on the facade of General Motors headquarters in Detroit, Michigan, USA on March 16, 2021. Photo taken March 16, 2021. REUTERS / Rebecca Cook

SHANGHAI: General Motors Co announced on Monday that it has expanded its design studio in China, which will focus solely on the development of electric and connected cars and no longer design gasoline-powered vehicles.

The move comes as America’s largest automaker prepares to remove gasoline and diesel vehicles from its fleet by 2035 and underlines its efforts to further expand into China, the world’s largest electric car market.

It also contributes to GM’s ambitions to add a recurring revenue stream from software and services long after the initial product has been sold, to Apple Inc, by selling electric vehicle battery charging and swapping services. , for example.

GM has said it wants to exceed annual sales of 1 million electric vehicles (EVs) in the United States and China by 2025. Last month, the company announced it would increase spending on electric and autonomous vehicles, paying out $ 35 billion through 2025, up 75% from March 2020 before the COVID-19 pandemic choked the industry.

With new facilities and the growing team of studio employees, “we have the right organizations and the right people to bring the most desirable products to Chinese consumers,” said Julian Blissett, executive vice president and president of GM. China in a statement.

The new advanced design studio – one of three in the world to design next-generation GM vehicles – was built by redesigning the existing studio on the same campus as GM’s Chinese technology center in Shanghai.

GM said it has nearly doubled the studio to 5,000 square meters and is hiring to expand the design team. The company did not specify how many employees will be added.

A person close to the automaker said the team currently has fewer than 40 designers, digital and physical modelers, virtual reality experts and support staff.

GM, which sells cars in China through its two joint ventures with state-owned SAIC Motor Corp, sold 170,000 all-electric vehicles in China last year, up from 50,000 in 2019.

(Reporting by Norihiko Shirouzu; Editing by Sayantani Ghosh and Sherry Jacob-Phillips)


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