Five epic hitmakers unite for PEPSI’s Super Bowl LVI halftime show
Pepsi, NFL and Roc Nation have assembled a range of pioneering musicians to present the Pepsi Super Bowl LVI halftime show: Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar will take the biggest stage of the world at SoFi Stadium in Inglewood, CA on Sunday February 13, 2022, aired on NBC and Telemundo, and broadcast live on Peacock.
The Pepsi Super Bowl LVI Halftime Show marks the first time that these five multi-award-winning artists will perform together on stage, exciting music fans around the world and of special significance to the large Los Angeles community as they host the Super Bowl for the first time in nearly 30 years. Collectively, these artists have received 43 Grammys and created 22 No. 1 Billboard albums.
Dr. Dre is widely recognized as one of the most influential figures in hip hop culture and a driving force behind his mass popularity. While the five artists have deeply influenced this genre of music, each brings a unique style to the world’s biggest stage for what will certainly be 12 minutes of unforgettable grandeur.
As part of the collaboration around the Pepsi Super Bowl Halftime Show, Pepsi and the NFL have also teamed up to support the launch of Regional School # 1, a South Los Angeles magnetic high school slated to open to students in the fall. next as part of the unified school district of LA. The high school is based on the USC Iovine and Young Academy, a program founded by Jimmy Iovine and Andre “Dr. Dre” Young, which will offer a unique educational model focused on the theme of integrated design, technology and entrepreneurship.
In addition to philanthropic support for the project, Pepsi and the NFL will work with the school, its partners and the local community to develop and deliver community-inspired applied learning experiences and industry internships. “This effort will help develop and inspire the next generation of entrepreneurs and innovators,” said Megan K. Reilly, Unified Acting Superintendent of Los Angeles. “We are delighted with the additional opportunities this partnership will bring to our students.”
Marking the third year of this collaboration, Pepsi, the NFL and Roc Nation are thrilled to bring together these genre-defining artists for a larger-than-life successful performance from their deep collective catalog.
The Pepsi Super Bowl LVI Halftime Show telecast will be produced by DPS with Roc Nation and Jesse Collins as executive producers, and Hamish Hamilton as director. Roc Nation is also the strategic advisor in live performance entertainment.
“The opportunity to play the Super Bowl halftime show, and doing it in my own backyard, will be one of the biggest thrills of my career,” said Dr. Dre. “I am grateful to JAY-Z, Roc Nation, the NFL and Pepsi as well as Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar for joining me in what will be an unforgettable cultural moment.”
“On February 13, 2022, at Super Bowl LVI in Inglewood, California, in the new SoFi Stadium, Dr. Dre, a musical visionary from Compton, Snoop Dogg, a Long Beach icon and Kendrick Lamar, a young pioneer of music in his own right, also from Compton, will take center stage for a performance of a lifetime, said Shawn “JAY-Z” Carter. “They will be joined by the lyrical genius, Eminem and the timeless queen, Mary J. Blige. It’s the Super Bowl Pepsi halftime show. This is history in the making. “
“This year, we’re blowing the roof off the concept of collaboration,” said Adam Harter, senior vice president of media, sports and entertainment at PepsiCo. “With the NFL and Roc Nation, we continue to try to push the limits of what fans can expect during the most exciting 12 minutes of music; this year’s superstar lineup is sure to deliver a performance. breathtaking. “
“Artists like Dr. Dre and Snoop Dogg were at the forefront of the West Coast hip hop revolution, so being able to bring them back to LA, where it all started alongside Eminem, Mary J. Blige and Kendrick. Lamar will prove to be an epic and unforgettable celebration of the impact of hip hop today, “said Todd Kaplan, Pepsi vice president of marketing.” The Pepsi Super Bowl Halftime Show has become a historic cultural moment, bringing some of the most iconic performances over the years – from JLo and Shakira to Lady Gaga to The Weeknd – and we’re thrilled to bring together such an incredible array of talented, record-breaking musicians to deliver a performance for the ages. “