BBC defends new logo costing ‘thousands’ because critics believe it looks the same

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Broadcaster denies the cost was “significant” (Photo: BBC)

the The BBC has defended its new logo after spending ‘thousands of pounds’ on it – with critics claiming it looks exactly like the old one.

As The sun reports, taxpayers’ money was used to design modifications to the famous BBC blocks. However, the BBC denies the cost was “significant”.

The new logo features a smaller font, named BBC Reith in honor of broadcaster founder John Reith.

There are also slightly larger gaps between the three blocks, although the changes are minimal.

It’s been in use for some time, having been featured on the US streaming service BBC Select in February. It is believed to hit TV screens later this year.

A BBC spokesperson responded to Metro.co.uk’s request for comment, saying: “We just use our own font – which we own the intellectual property rights to – to tidy up the blocks when we update content or BBC products.


File photo dated 11/05/16 of the BBC logo.  Senior BBC executives have been called to parliament to answer questions about proposed cuts in the company, as well as planned changes to the fee.  Photo by the AP.  Date of publication: Tuesday March 3, 2020. Outgoing CEO Lord Tony Hall and President Sir David Clementi will testify before the Digital, Culture, Media and Sport (DCMS) Committee.  See the story of PA MEDIA BBC.  Photo credit should read: Anthony Devlin / PA Wire
The BBC has championed the new logo (Photo: PA)

“It would be wrong to suggest that the costs of designing the blocks were significant,” they added.

The logo has been the subject of criticism on social media.

‘Username [have done] that for them and it would have cost them a KitKat, ”one wrote.

“Why are taxpayers funding this? Another said.

“The #BBC logo change is an absolute joke and a waste of money for license payers! One more added.

This isn’t the first time the broadcaster has come under fire in recent weeks. The BBC’s education arm has removed references to the “positive” effects of climate change from its website after it came under heavy criticism.

BBC Bitesize had provoked a furious reaction after listing the “benefits” of warmer temperatures, including easier access to oil in Alaska and Siberia, new shipping routes created by melting ice and more tourist destinations.

The BBC also backtracked after Radio 4’s Twitter account “liked” a tweet that described the recently unveiled Princess Diana statue as “hideous.”

In another embarrassing moment, an unfortunate mistake in a BBC News report forced presenter Huw Edwards to apologize to viewers after a presenter accidentally mentioned Bill Clinton in an article on Bill Cosby.

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