Battles of brands: Microsoft retaliates against “Rise of Empires”


By Tiffany Hu (September 17, 2021, 7:47 p.m. EDT) – In the latest roundup of Law360’s new actions before the Trademark Trial and Appeal Board, Microsoft is trying to prevent a Hong Kong rival from getting a trademark on Rise of Empires video game, citing the tech giant’s famous Age of Empires game franchise – plus four other cases you should know about.

Empires at war

Microsoft spoke to the board on Wednesday to block the request by Hong Kong publisher Long Tech Network Ltd. to register “Rise of Empires” as a trademark for Internet downloadable computer games and related software.

Long Tech applied for the “Rise …

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