BAPE & Coach Unveil Collection With Campaign Starring Megan Thee Stallion

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Megan Thee Stallion is one of the artists featured in a new campaign for BAPE and Coach.

On Wednesday, the two equally iconic brands unveiled their next collaboration, complete with campaign images from photographer Sandy Kim featuring artist “Thot Shit”. Cordae and Kōki are also featured in the campaign.

As for the collection itself, fans can look forward to a selection of ready-to-wear and leather goods, but also shoes and accessories. Every piece in the new BAPE x Coach collection, which includes t-shirts, hoodies, bags and more, has been designed with the goal of uniting the streetwear authority of BAPE with Coach’s handcrafted heritage.

Earlier this month, BAPE announced it is teaming up with KNC Beauty for a limited-edition collaborative collection that marks the brand’s second beauty partnership.

“The KNC Beauty x A Bathing Ape collaboration has been a joy to produce,” Kevin Le, Head of Brand Partnerships for A Bathing Ape, said last week when announcing the KNC partnership. “We love the cool and effortless vibe that KNC Beauty offers and want to show our supporters that beauty and fashion can go hand in hand.”

Last May, the BAPE unveiled a series of pieces in collaboration with M & M’s featuring an exclusive logo combining the foods of the two brands’ unique complementary aesthetic. Among the flagship products of the collection was a wrapper of M & M’s branded BAPE candies, an American exclusive.

Earlier this year, the BAPE team entered the NFT market with the launch of an exclusive set of limited edition pieces in collaboration with CROSS STUDIO.

Below, take a closer look at the new BAPE x Coach collaboration via an assortment of product photos and campaign images captured by Sandy Kim. Sales for the collection begin July 24 in select stores and online.


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