AdDaptive Intelligence launches new website and logo
This week, AdDaptive Intelligence, the leading provider of account-based advertising and analytics, released a new logo and website.
“We started by exploring our business strategy, internal strengths and market opportunities,” explained Laura Goldstone, Senior Director of Communications and Brand Strategy at AdDaptive. “Then we crafted messages and designs that conveyed our differentiators most effectively. Strategic planning and cohesiveness enabled a complete rebranding that spans all of our content, building on and strengthening our voice and market presence.
New design elements include:
- Gradient represents movement, adaptability and depth as well as elegance and mastery of technology.
- The logomark corresponds to the A in AdDaptive. Its shape conveys AdDaptive’s focus on analysis and success by depicting a bar graph growing from left to right. When rotated, it can also look like a marketing funnel, representing AdDaptive’s ability to move key accounts to customer KPIs.
- The tagline informs the audience that they will get smarter B2B advertising by working with AdDaptive.
“The ultimate goal of this project was to elevate our visual identity and tell an authentic story that embodies who AdDaptive is, what we do and where we excel,” said Alexandra Singer, senior graphic designer at AdDaptive. “Every decision in this process was intentional and strategic and made with our mission and vision in mind.”
While designing its new logo in-house, AdDaptive simultaneously worked on a new website that would showcase this new design while conveying its brand narrative in a more compelling, data-driven way. AdDaptive worked with web design agency Bop Design to produce a sleek, optimized and organized website that clearly and thoroughly conveys AdDaptive’s value proposition and offers intuitive navigation and flow.
“We’re excited to have our new site leading with transparent and comprehensive account-based analytics, which is a key differentiator for AdDaptive,” the co-founder said. patrick shea. Co-founder Kevin O’Malley added: “Beyond the unique reports we provide, our new site explains how to use this information strategically and how to ensure that your campaigns are set up to produce successful results in the areas of marketing, sales and general business purposes.We are excited that our website follows the customer journey step by step and hope this new layout provides a positive experience for all visitors.
AdDaptive’s customer journey, as presented on the new site, is cyclical, starting with audience discovery in the form of an ABM list or custom firmographic segments; lead to media activation and campaign deployment either through AdDaptive’s curated offering or through AdDaptive’s account management team; feed transparent information into various analytics reports (i.e. Campaign Analytics and Site Analytics).
But it doesn’t stop there: the AdDaptive team then acts as strategic consultants, coaching agencies and brands on how to make analytics reports actionable. The AdDaptive team works with its clients to make effective advertising decisions by mining insights from analytics reports from previous campaigns and refining their target audience, KPIs and budget in subsequent campaigns. thereby fueling the cycle of long-term success.
“Storytelling is central to how we connect with our customers on a human level,” Goldstone continued. “While we dominate with our insightful analytical and technology capabilities, we convey the power and value of these solutions through stories – stories about the customer, internal teams and the market. And when the stories are backed by a solid design, trust between customers increases exponentially and creates a virtuous circle with huge benefits.”